Creating Measurable, Controllable, Attainable Goals
We're halfway through March, which means we are only a couple of weeks away from a flurry of "April Streaming Goals" being cast throughout Twitter, Reddit, Discord, and the like. This post is in attempt to preempt these posts because its essential that as content creators that we are setting measurable, controllable, and attainable goals.
So often I see goals like:
Gain 100 new followers
Reach 30 concurrent viewers
Reach 50 subscribers
STOP CREATING GOALS LIKE THIS.
While these goals are awesome in that they are lofty and ambitious, as a content creator you could very well be setting yourself up for disappointment because none of these goals are actually CONTROLLABLE.
>>> You can't force viewers to be in your channel, follow you, or subscribe. <<<
So, as you are setting your goals for April or the balance of the year, try focusing on more controllable goals that will help you reach your aspirations of follower growth, viewership growth, or revenue growth. Try making goals like:
I will keep a consistent schedule all month. I will stream on Tuesdays, Thursdays, and Saturdays starting at 6PM EST and I will not be late.
I will post on Twitter, Discord, SnapChat and Instagram each time I go live to alert my community that I am creating new content for them!
I will create 1 weekly YouTube reel showcasing my best stream highlights of the previous week.
I will visit 1 new stream each day that I have never been to before and spend a minimum of 30 minutes in that stream getting to know the streamer and their community!
I will make an effort to talk more during stream. To make sure I am making progress, I will spend 30 minutes reviewing my vods after stream, and I will ask my community if they see a difference here.
Notice that all of these goals are things that are well within your control, that you can measure yourself (or with the help of your community), and are within your reach. If you manage to do these goals successfully, they will lead to the viewership and revenue growth that you desire, but without the added undue pressure.
Good luck, and go crush it! <3